Vertical Garden Courses

Paisajismo Urbano offers professional training in vertical gardens, vertical ecosystems and technical greening using the Ignacio Solano Method. Ignacio Solano is a specialist in biological interactions and the creator of the patented Vertical Ecosystem® system (patent P201030799).

Over 1,500 students trained across Spain, Latin America and Europe. Available in five training options: self-paced online (€490), tutor-supported online with FUNDAE funding eligibility (€420), professional in-person training (€1,600), Business Programme (€2,000) and Premium Programme (€5,000).

All students receive a licence to use Paisajismo Urbano’s patented system and access to the International Urban Landscapers Network.

Online learning takes place through Evol, one of the most advanced training platforms on the market.

THE METHOD BEHIND THE TRAINING

Paisajismo Urbano’s training is not just a gardening course. It is a direct transfer of the scientific method that made it possible to create the world’s largest vertical garden — the Santalaia Building in Bogotá, covering 3,117 m² — and Europe’s largest indoor vertical garden — CaixaForum Valencia, winner of the 2023 Foro Agrario Award.

Ignacio Solano lleva más de 18 años investigando ecosistemas tropicales y aplicando esos principios biológicos a superficies verticales en más de 20 países. Todo ese conocimiento está condensado en la formación profesional de Paisajismo Urbano: los mismos criterios técnicos, los mismos materiales y el mismo sistema patentado que se usa en los proyectos reales.

	ONLINE AUTÓNOMO	ONLINE BONIFICABLE FUNDAE	ONLINE EN DIRECTO	PRESENCIAL PROFESIONAL
PRECIO	490€	420€ (bonificable)	690€	1.600€
HORAS	60h	60h	90h	90h
CAMPUS EVOL 60h	✓	✓	✓	✓
TUTORIA	–	✓	✓	✓
GESTIÓN FUNDAE	–	✓	–	–
CLASES EN DIRECTO	–	–	7 × 2,5h	–
PRESENCIAL	–	–	–	5 días · 30h
CERTIFICADO	✓	✓	✓	✓
LICENCIA PATENTE	✓	✓	✓	✓

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CHOOSE YOUR TRAINING OPTION

The technical content is the same across all training options. What changes is the level of support, flexibility and how you access the course.

Who is it for?

For anyone who wants to learn the Paisajismo Urbano method independently, without being tied to scheduled course dates or fixed timetables. Ideal for busy professionals, entrepreneurs looking to explore the industry and students from anywhere in the world who prefer to learn at their own pace.

The platform that supports you every step of the way

The course is delivered through Evol, one of the most advanced online learning platforms on the market, recognised for its comprehensive teaching methodology and its ability to accurately track each student’s actual study time. You’re not on your own: the platform guides you, tracks your progress, reminds you where you left off and monitors your learning module by module. Every hour you spend studying is recorded. Every test you complete brings you closer to your certificate. Evol transforms self-paced learning into a structured, measurable experience, where you set the pace while the platform guides you through the process.

What’s included?

Lifetime access to the Paisajismo Urbano Evol learning platform, featuring over 50 instructional videos taught directly by Ignacio Solano.
60 hours of equivalent training, with study time tracked by the platform: videos, manuals, presentations, practical activities, assessment tests for each module and downloadable resources.
Professional botanical guide featuring over 100 species specifically selected for vertical ecosystems, with practical criteria for their use, compatibility and long-term performance.
Professional templates and documentation: contracts, quotations and calculation tools used in real Paisajismo Urbano projects.
List of verified suppliers offering materials and solutions compatible with the system.
Ready-to-implement turnkey business model.
Licence to use Paisajismo Urbano’s patented system (patent P201030799) for professional purposes.
Paisajismo Urbano Professional Certificate awarded upon completing 100% of the course and passing all assessment tests.
Access to the International Urban Landscapers Network.
Professional visibility through the Paisajismo Urbano website and social media channels.
Access to a pool of potential projects and clients.
Discount available if you decide to upgrade to a higher-tier training programme: part of the amount already paid will be credited towards your upgrade.

Who is it for?

For companies and employees who want to learn the Paisajismo Urbano method while recovering all or part of the training costs through FUNDAE — Spain’s State Foundation for Employment Training. You don’t need to handle any paperwork: Paisajismo Urbano takes care of the entire administrative process so that your training can be fully funded.

What is FUNDAE and how does it work?

FUNDAE is Spain’s State Foundation for Employment Training. All Spanish companies make monthly vocational training contributions through the Social Security system. These contributions can be used to fund employee training. It is not an external grant: it is training credit generated through contributions your company has already paid.

How much training credit is your company entitled to in 2026?

Companies with 1 to 5 employees: a guaranteed minimum training credit of €420 — enough to cover the full cost of this training option.
Companies with 6 to 9 employees: 100% of their vocational training contributions.
Companies with 10 to 49 employees: 75% of their contributions.
Companies with 50 to 249 employees: 60% of their contributions.
Companies with 250 or more employees: 50% of their contributions.

Paisajismo Urbano handles everything — no paperwork for you

From notifying FUNDAE to preparing the final documentation, Paisajismo Urbano manages the entire training credit process, helping your company recover all or most of the training costs, subject to eligibility. All you need to do is focus on learning.

The platform that supports you every step of the way

The course is delivered through Evol, an online learning platform recognised for its comprehensive teaching methodology and its accurate tracking of actual study time — an essential requirement for FUNDAE compliance. The platform records every hour of study, every activity and every assessment successfully completed. You’re not on your own: Evol guides you throughout the 60 hours of training while automatically generating the detailed learning records required by FUNDAE.

What’s included?

Everything included in the Self-Paced Online Course, plus:

Personalised tutoring with active monitoring of each student’s progress throughout the 60 hours of training.
Complete learning activity tracking: documented records of progress, completed activities and passed assessments, automatically generated by the Evol platform.
Full administrative management of the FUNDAE training credit process by Paisajismo Urbano, including FUNDAE notifications, required documentation and certification. No paperwork for you.
Complete documentation support for your company.
Official Paisajismo Urbano Certificate suitable for FUNDAE training credit documentation.
Licence to use Paisajismo Urbano’s patented system (patent P201030799).
Discount available if you decide to upgrade to a higher-tier training programme.

Who is it for?

For those seeking the complete training experience: hands-on practice with the system’s materials, direct contact with Ignacio Solano and his team, collaboration with other professionals and the technical immersion that only in-person training can provide. This is Paisajismo Urbano’s highest level of training and the one that delivers the greatest professional transformation.

How does it work?

Before attending the in-person course, students complete the 60-hour Evol online programme at their own pace. The 5 days of in-person training in Madrid — 30 hours of intensive instruction — focus on putting everything into practice: hands-on experience with materials, plant preparation and installation, system design and assembly, irrigation, maintenance and business development.

The platform that prepares you before you arrive

The online course is delivered through Evol, a platform recognised for its comprehensive teaching methodology and accurate study time tracking. Before the 5 days of in-person training, Evol guides you through the 60-hour online programme, ensuring you arrive fully prepared. You’re not on your own: the platform tracks your progress module by module and shows you exactly what you need to master before each day of practical training. You arrive ready. Your time in Madrid is for doing, not just listening.

What’s included?

Lifetime access to the Paisajismo Urbano Evol online learning platform, featuring over 50 instructional videos taught directly by Ignacio Solano.
60 hours of online training with tracked study time: videos, manuals, presentations, practical activities, assessment tests for each module and downloadable resources.
30 hours of intensive in-person training with Ignacio Solano and the Paisajismo Urbano technical team in Madrid, from 19 to 23 October 2026.
Hands-on practice with the patented system’s materials — geotextile fabric, profiles, irrigation systems and substrates — to understand how each component works before applying it to real projects.
Practical plant preparation and installation: handling, selecting and positioning species according to the biological principles of the Vertical Ecosystem® system.
Access to ongoing projects to observe the system in operation at real Paisajismo Urbano installations.
Individual and group mentoring during and after the course.
Professional botanical guide featuring over 100 species.
Professional templates and documentation: contracts, quotations and calculation tools.
List of verified suppliers.
Ready-to-implement turnkey business model.
Licence to use Paisajismo Urbano’s patented system (patent P201030799).
Paisajismo Urbano Professional Certificate awarded upon completing the 90 hours of training and passing all assessment tests.
Immediate access to the International Urban Landscapers Network, including a pool of potential projects and clients.
Professional visibility through the Paisajismo Urbano website and social media channels.
Limited places: 20 participants per intake. Places are allocated on a first-come, first-served basis.
€200 discount for students upgrading from the Self-Paced Online Course.
€300 discount for students upgrading from the FUNDAE Funding-Eligible Online Course.
€400 discount for students upgrading from the Live Online Course.

120-Day Implementation Programme

Introduce vertical gardens as a new premium service within your business

Over the next 120 days, you will learn and apply the system Ignacio Solano has developed over more than 20 years to professionally design, quote, sell, install and maintain vertical gardens.

This programme is not designed simply to teach you a new technique.

It is designed to help you introduce vertical gardens as a new business line within your company, using a methodology that enables you to assess opportunities, prepare accurate quotations, present projects professionally and deliver them successfully.

The aim is to prepare your company to undertake projects worth €10,000–€15,000 or more, with the technical knowledge, processes, tools and commercial judgement required.

WHO IS THIS PROGRAMME FOR?

This programme is aimed at professionals and companies already working in gardening, landscaping, construction, maintenance, architecture, interior design or technical services who want to introduce vertical gardens as a new professional service within their existing business.

Particularly suitable for:

gardening companies;
landscape designers and contractors;
maintenance companies;
construction companies;
interior designers;
architectural practices;
technical consultancies;
companies involved in construction and renovation;
professionals with an existing client base who want to expand their services.

Previous experience installing vertical gardens is not required.

What is required is a genuine commitment to applying the system, developing this new capability and working towards its implementation over the next 120 days.

WHAT YOU WILL ACHIEVE

By the end of the programme, you will have the knowledge, processes and tools your company needs to:

properly assess a vertical garden opportunity;
design and develop the technical aspects of a project;
select the appropriate system, materials and plant species;
accurately calculate costs;
prepare professional quotations;
determine pricing, margins and profitability;
introduce this new service to existing and potential clients;
structure a commercial proposal;
justify your pricing;
handle objections;
follow up with potential clients;
properly install and maintain projects;
establish processes and resources so you do not have to start every project from scratch.

The aim is not simply to learn how to build vertical gardens.

It is to develop a new technical, financial and commercial capability within your company.

120-DAY IMPLEMENTATION PLAN

From day one, you will follow a clear implementation sequence:

LEARN → PREPARE → POSITION → QUOTE → SELL → DELIVER

Over the four months, you will progressively work through each of these stages.

You will learn the technical aspects while preparing the resources you need to operate.

You will develop your financial framework while beginning to assess projects.

You will build your sales process while starting to introduce this new service to potential clients.

You do not need to complete all the training before you begin implementing what you have learnt.

The programme is designed so that learning and practical application progress together.

The purpose of these 120 days is not to accumulate information.

It is to progressively build a new professional service within your company.

SOLANO TECHNICAL SYSTEM

You will gain access to the technical system developed by Ignacio Solano over more than 20 years of professional experience in vertical gardens and plant-based systems.

We will cover the main elements involved in designing, installing and maintaining a project:

design and planning;
construction systems;
applied botany;
plant selection;
irrigation;
fertilisation;
materials;
installation;
maintenance;
diagnostics;
error prevention;
troubleshooting.

The aim of this module is to help you understand how a project should be approached from a technical perspective before preparing a quotation, selling it or carrying out the installation.

It is not simply about understanding each element separately.

It is about understanding how they interact and which decisions influence the medium- and long-term performance of a vertical garden.

SOLANO BLACKBOOK

You will not have to build this new business line from a blank page.

You will gain access to a library of resources developed from real projects, processes and practical situations.

It includes:

quotations;
proposals;
suppliers;
checklists;
technical documentation;
calculations;
processes;
real-world examples;
working frameworks;
resources to support project delivery.

The Solano Blackbook is designed to reduce the time needed to turn knowledge into practical application.

You will not only know what to do.

You will have tools and reference materials that you can use as a starting point when structuring your own projects.

The aim is to ensure that every new opportunity does not mean starting from scratch.

PROFITABILITY AND QUOTATION SYSTEM

A project can be technically well designed and still become a poor business decision if it is incorrectly priced.

In this module, you will learn how to prepare quotations while understanding all the factors that affect project profitability.

We will cover:

materials;
labour;
travel and transport;
direct costs;
indirect costs;
contingencies;
price per m²;
profit margins;
final pricing;
payment structures;
maintenance;
overall project profitability.

You will also work with real examples and quotations to understand the financial calculations behind an installation project.

The aim is to ensure that, before accepting a project, you can clearly answer three questions:

How much revenue will I generate?

How much will it cost me?

What profit margin should I expect?

It is not simply about learning how to set a price.

It is about developing the commercial judgement to determine whether an opportunity makes financial sense before committing your company.

PREMIUM PROJECT SALES SYSTEM

Knowing how to design and install vertical gardens does not automatically turn that capability into a new business line.

You also need to know how to identify opportunities, present the solution effectively and communicate the value of the project to your client.

In this module, you will learn how to transform technical expertise into a structured commercial offering.

We will cover:

how to introduce this new service to your existing clients;
how to identify potential opportunities;
how to prospect for new clients;
how to identify customer needs;
how to conduct a discovery call;
how to present a project;
how to structure a proposal;
how to justify your pricing;
how to handle objections;
how to follow up;
how to close a sale.

You will also gain access to scripts, proposal frameworks and sales resources that you can adapt to your company.

The aim is to ensure that you do not have to improvise every time a new opportunity arises.

And to help you move from saying “We also install vertical gardens” to presenting a professional, structured and commercially sound proposal for higher-value projects.

IMPLEMENTATION AND ONGOING SUPPORT

Throughout the four months, you will not be working solely with pre-recorded content.

You will receive group mentoring to support the implementation of this new service within your company.

Weekly Implementation Calls

Each week, you will have access to a group implementation session.

These sessions are not designed to repeat the course lessons.

Instead, they will focus on real situations such as:

technical questions;
quotations;
proposals;
real-world cases;
business opportunities;
common mistakes;
implementation decisions;
project preparation;
challenges arising during the process.

Sessions may be led by Ignacio Solano and/or qualified members of his team, depending on the type of case being discussed.

The aim is to help you move forward with professional support and overcome obstacles as they arise.

You will not have to wait until the end of the programme to start applying what you have learnt.

SOLANO OPPORTUNITY NETWORK

Once you have acquired the necessary skills and preparation, you may become part of the professional network associated with Ignacio Solano.

From time to time, vertical garden and green system projects or opportunities may arise that his organisation cannot undertake directly.

Qualified participants may be considered for these opportunities based on factors such as:

location;
availability;
capacity;
level of preparation;
project requirements;
allocation criteria.

Participation in this network does not guarantee that you will receive projects.

Its purpose is to broaden professional opportunities within the network.

At the same time, the programme is designed to teach you how to generate your own opportunities rather than relying on a single source of demand.

The aim is to build a sustainable new business line within your company, not simply to wait for external projects to come your way.

PROFESSIONAL RECOGNITION

Once you have completed the relevant training pathway, you will be able to state that you have trained under Ignacio Solano’s methodology, subject to the conditions established by the programme.

This recognition does not replace your own professional experience or constitute an independent professional certification.

Its purpose is to allow you to demonstrate that your learning and implementation process has followed a methodology developed through more than 20 years of professional experience in vertical gardens and plant-based systems.

You are not starting this new business line from scratch.

You are building on an established system, proven processes and years of professional experience.

PROFESSIONAL COMMUNITY AND NETWORK

Throughout the four months, you will be part of a community of professionals implementing the same type of business service.

You will be able to:

ask questions;
share your progress;
discover projects developed by other participants;
analyse real-world situations;
exchange experiences;
learn from other cases;
build professional relationships within the industry.

The community is not intended merely as a space for conversation.

Its purpose is to create a professional environment where you can discuss decisions, learn from different implementation experiences and expand your network within the industry.

EXCLUSIVE PROGRAMME BENEFITS

In addition to the technical and business training and group mentoring, this level includes specific features designed to accelerate implementation.

120-Day Implementation Roadmap

From the beginning, you will have a structured roadmap to guide your progress throughout the four months.

The implementation sequence will be:

LEARN → PREPARE → POSITION → QUOTE → SELL → DELIVER

The aim is to ensure that you always know what the next step is and what needs to be prepared before moving forward.

One-to-One Strategy Session with Ignacio Solano

Participants who meet the established commercial conditions will receive an initial individual strategy session with Ignacio Solano.

During this session, you may review:

your company’s current situation;
existing services;
clients;
capabilities;
opportunities;
objectives;
main implementation challenges.

The aim is to adapt the 120-Day Roadmap to each participant’s specific circumstances.

INVESTMENT

€2,000

For the complete four-month implementation programme.

Includes:

120-Day Implementation Plan;
Solano Technical System;
Solano Blackbook;
Profitability and Quotation System;
Premium Project Sales System;
Weekly Implementation Calls;
Solano Opportunity Network;
Professional Recognition;
Professional Community and Network.

First Edition / Customer Development (CustDev)

€1,500

Limited places for the first cohort, subject to specific participation and feedback requirements.

The reduced price applies to the initial validation and development phase of the programme.

It does not change the essential scope of the methodology or the structure of the implementation process.

THE ULTIMATE GOAL

The aim of this programme is not for you to be able to say, four months from now:

“I have completed a vertical garden course.”

It is for you to be able to say:

“My company now knows how to professionally assess, quote, present, sell and deliver vertical garden projects.”

And when an opportunity worth €10,000, €15,000 or more arises, you will have:

technical knowledge;
financial judgement;
tools;
processes;
a structured sales methodology;
professional support;
the ability to properly assess the opportunity.

The result we are working towards is for vertical gardens to become more than just a service you know about. We want them to become a professional business line that your company can develop with sound judgement, a clear structure and sustainable profitability.

Ignacio Solano — 120D Incorpora los jardines verticales como una nueva línea premium dentro de tu empresa con acompañamiento directo sobre tus decisiones, oportunidades y proyectos reales Durante los próximos 120 días trabajarás con Ignacio Solano y su equipo para incorporar profesionalmente los jardines verticales como una nueva línea de negocio dentro de tu empresa. Este programa no está diseñado únicamente para que aprendas una nueva técnica. Está diseñado para trabajar contigo mientras conviertes ese conocimiento en una capacidad real dentro de tu empresa, acompañándote en las decisiones técnicas, económicas y comerciales que aparezcan durante el proceso. Analizaremos tu situación, construiremos un plan de implementación adaptado a tu empresa y trabajaremos sobre oportunidades, presupuestos, propuestas y proyectos reales. El objetivo es que tu empresa esté preparada para abordar proyectos de 10.000 €, 15.000 €, 20.000 €, 50.000 € o más con conocimiento técnico, procesos, herramientas, criterio económico y acompañamiento directo durante la implementación.

PARA QUIÉN ES ESTE PROGRAMA

Este programa está dirigido a profesionales y empresas que ya cuentan con una estructura desde la que implementar una nueva línea de jardines verticales y quieren hacerlo con un nivel de acompañamiento superior. Especialmente para:

empresas de jardinería;
paisajistas;
empresas de mantenimiento;
constructoras;
interioristas;
estudios de arquitectura;
estudios técnicos;
empresas vinculadas a construcción y reformas;
profesionales con cartera de clientes;
empresas con oportunidades comerciales o proyectos potenciales;
organizaciones que quieran incorporar esta nueva línea reduciendo la curva de aprendizaje y el riesgo de implementación.

No es necesario haber ejecutado previamente jardines verticales. Sí debe existir una voluntad real de implementar y comercializar esta nueva línea durante los próximos 120 días. Este programa tiene especialmente sentido cuando ya existe una empresa, una cartera de clientes, una capacidad comercial o una oportunidad concreta sobre la que trabajar.

QUÉ VAS A CONSEGUIR

Al finalizar el programa tendrás los conocimientos, procesos y herramientas necesarios para que tu empresa pueda:

analizar correctamente una oportunidad de jardín vertical;
diseñar y plantear técnicamente el proyecto;
seleccionar el sistema, materiales y especies adecuados;
calcular correctamente los costes;
construir un presupuesto profesional;
determinar precio, margen y rentabilidad;
presentar esta nueva línea a clientes actuales y potenciales;
estructurar una propuesta comercial;
defender el precio;
gestionar objeciones;
realizar seguimiento;
ejecutar y mantener el proyecto correctamente;
disponer de procesos y recursos que eviten empezar cada proyecto desde cero.

Pero, además, durante los cuatro meses trabajarás directamente sobre la implantación de esta nueva línea dentro de tu empresa. Podrás revisar con Ignacio:

decisiones técnicas;
presupuestos;
oportunidades;
propuestas;
estrategia comercial;
problemas de ejecución;
proyectos reales;
operaciones especialmente relevantes.

El objetivo no es únicamente desarrollar una nueva capacidad técnica, económica y comercial. Es hacerlo con acompañamiento directo durante el proceso.

PLAN DE IMPLEMENTACIÓN 120D

Desde el primer día tendrás una secuencia clara de implementación: ANALIZAR → PREPARAR → POSICIONAR → PRESUPUESTAR → VENDER → EJECUTAR A diferencia de un itinerario estándar, el programa comienza analizando la situación concreta de tu empresa. Trabajaremos sobre:

servicios actuales;
clientes;
estructura;
equipo;
mercado;
capacidades;
oportunidades existentes;
recursos disponibles;
limitaciones;
objetivos.

A partir de este diagnóstico construiremos un Plan de Implementación 120D adaptado a tu situación. Durante los cuatro meses iremos definiendo qué necesitas aprender, qué debes preparar y qué acciones necesitas ejecutar. No necesitas terminar toda la formación antes de empezar a implementar. El programa está diseñado para que aprendizaje, aplicación y acompañamiento avancen en paralelo. El objetivo de los 120 días no es acumular contenidos. Es construir una nueva línea profesional dentro de tu empresa trabajando sobre tu situación real.

SISTEMA TÉCNICO SOLANO

Tendrás acceso al sistema técnico desarrollado por Ignacio Solano durante más de 20 años de experiencia profesional en jardines verticales y sistemas vegetales. Trabajaremos sobre los principales elementos que intervienen en el diseño, ejecución y mantenimiento de un proyecto:

diseño y planificación;
sistemas constructivos;
botánica aplicada;
selección vegetal;
riego;
fertilización;
materiales;
instalación;
mantenimiento;
diagnóstico;
prevención de errores;
resolución de incidencias.

El objetivo de este bloque es que puedas comprender cómo debe plantearse técnicamente un proyecto antes de presupuestarlo, venderlo o ejecutarlo. No se trata únicamente de conocer cada elemento por separado. Se trata de entender cómo interactúan entre sí y qué decisiones condicionan el funcionamiento del jardín vertical a medio y largo plazo. En el nivel Premium, este conocimiento puede además aplicarse directamente sobre las oportunidades y proyectos que aparezcan durante el programa.

SOLANO BLACKBOOK

No tendrás que construir esta nueva línea de negocio desde una hoja en blanco. Tendrás acceso a una biblioteca de recursos desarrollados a partir de proyectos, procesos y situaciones reales. Incluye:

presupuestos;
propuestas;
proveedores;
checklists;
documentación técnica;
cálculos;
procesos;
contratos y documentación aplicable;
ejemplos reales;
estructuras de trabajo;
recursos de apoyo a la ejecución.

El Solano Blackbook está diseñado para reducir el tiempo necesario para pasar del conocimiento a la aplicación. No solo sabrás qué hacer. Tendrás herramientas y referencias que podrás utilizar como punto de partida para estructurar tus propios proyectos. En el nivel Premium podrás trabajar además sobre la adaptación de estas estructuras a tu empresa y a las oportunidades reales que aparezcan durante los 120 días. El objetivo es que cada nueva oportunidad no implique empezar de cero.

SISTEMA DE RENTABILIDAD Y PRESUPUESTACIÓN

Un proyecto puede estar técnicamente bien planteado y, aun así, convertirse en un mal negocio si está mal presupuestado. En este bloque aprenderás a construir un presupuesto entendiendo todos los elementos que afectan a la rentabilidad del proyecto. Trabajaremos sobre:

materiales;
mano de obra;
desplazamientos;
costes directos;
costes indirectos;
imprevistos;
precio por m²;
margen;
precio final;
estructura de cobros;
mantenimiento;
rentabilidad global del proyecto.

Además, trabajarás sobre ejemplos y presupuestos reales para comprender cómo se construyen los números detrás de una obra. El objetivo es que antes de aceptar un proyecto puedas responder con claridad a tres preguntas: ¿Cuánto voy a facturar? ¿Cuánto me va a costar? ¿Qué margen debería dejarme? En el programa Premium, cuando aparezca una oportunidad real, podrás trabajar sobre sus números, estructura de costes, presupuesto y rentabilidad antes de presentar la propuesta al cliente. No se trata únicamente de aprender a poner un precio. Se trata de tomar decisiones económicas con mayor criterio antes de comprometer a tu empresa.

SISTEMA COMERCIAL DE PROYECTOS PREMIUM

Saber diseñar y ejecutar jardines verticales no convierte por sí solo esta capacidad en una nueva línea de negocio. También necesitas saber identificar oportunidades, presentar la solución correctamente y defender el valor del proyecto frente al cliente. En este bloque aprenderás a convertir la capacidad técnica en una oferta comercial estructurada. Trabajaremos sobre:

cómo presentar esta nueva línea a tus clientes actuales;
cómo identificar potenciales oportunidades;
cómo prospectar;
cómo trabajar con arquitectos, interioristas, constructoras y empresas;
cómo detectar necesidades;
cómo realizar una llamada de diagnóstico;
cómo presentar el proyecto;
cómo estructurar una propuesta;
cómo defender el precio;
cómo responder objeciones;
cómo hacer seguimiento;
cómo cerrar.

Además, tendrás acceso a scripts, estructuras de propuestas y recursos comerciales que podrás adaptar a tu empresa. En el nivel Premium, estas herramientas podrán trabajarse directamente sobre tus propias oportunidades. Si estás preparando una propuesta, podremos revisarla. Si aparece una objeción relevante, podremos analizarla. Si estás ante una operación importante, podremos trabajar sobre la estrategia comercial antes de tomar una decisión. El objetivo es pasar de disponer de un sistema comercial a poder aplicarlo sobre situaciones reales con acompañamiento.

IMPLEMENTACIÓN Y ACOMPAÑAMIENTO

Durante los cuatro meses no trabajarás únicamente con contenidos grabados. El nivel Premium incorpora un acompañamiento privado diseñado para trabajar directamente sobre tu empresa, tus oportunidades y tus proyectos reales. Sesiones privadas de implementación Durante los 120 días tendrás una sesión privada con Ignacio aproximadamente cada dos semanas. Hasta ocho sesiones individuales. Estas sesiones no son clases genéricas. Son reuniones de trabajo. Podremos trabajar sobre:

presupuestos;
proyectos;
oportunidades;
propuestas;
decisiones técnicas;
rentabilidad;
estrategia comercial;
problemas de ejecución;
preparación de operaciones;
barreras de implementación.

Si tienes un presupuesto real, trabajaremos sobre él. Si tienes una oportunidad real, trabajaremos sobre ella. Si estás preparando una propuesta, podremos revisarla. Si aparece un problema técnico, podremos analizarlo. El objetivo es que el programa se adapte a las situaciones que vayan apareciendo mientras implantas esta nueva línea dentro de tu empresa. Acceso directo Durante los 120 días dispondrás además de acceso directo a Ignacio dentro de las franjas de atención establecidas. Este canal está pensado para aquellas dudas que aparecen cuando estás trabajando sobre una situación real:

preparando un presupuesto;
respondiendo a un cliente;
diseñando;
analizando una oportunidad;
ejecutando un proyecto;
tomando una decisión relevante.

No tendrás que esperar necesariamente hasta la siguiente sesión para plantear una cuestión crítica.

RED DE OPORTUNIDADES SOLANO

Una vez tengas la preparación necesaria, podrás formar parte del ecosistema de profesionales vinculados a Ignacio Solano. En determinadas ocasiones pueden surgir proyectos y oportunidades relacionadas con jardines verticales y sistemas verdes que su estructura no pueda ejecutar directamente. Los participantes preparados podrán optar a estas oportunidades según factores como:

ubicación;
disponibilidad;
capacidad;
preparación;
características del proyecto;
criterios de asignación.

La participación en esta red no supone una garantía de recepción de proyectos. Su función es ampliar las posibilidades profesionales dentro del ecosistema. Al mismo tiempo, el programa está diseñado para que aprendas a generar tus propias oportunidades y no dependas de una única fuente de demanda. En el nivel Premium, las oportunidades que aparezcan durante el programa podrán además convertirse en materia de trabajo dentro de las sesiones privadas y de las revisiones de proyecto. El objetivo es construir una nueva línea comercial sostenible dentro de tu empresa y ayudarte a tomar mejores decisiones cuando empiecen a aparecer oportunidades reales.

RESPALDO PROFESIONAL

Una vez completado el itinerario correspondiente podrás comunicar que has realizado tu formación bajo la metodología de Ignacio Solano, dentro de las condiciones establecidas por el programa. Este respaldo no sustituye la experiencia propia ni supone una certificación profesional independiente. Su función es que puedas acreditar que tu proceso de aprendizaje e implementación se ha realizado utilizando una metodología desarrollada durante más de 20 años de experiencia profesional en jardines verticales y sistemas vegetales. No empiezas esta nueva línea empresarial desde cero. Empiezas apoyándote en un sistema, unos procesos y una trayectoria previamente desarrollados. En el programa Premium, además, esa metodología se aplica durante cuatro meses directamente sobre la realidad de tu empresa.

COMUNIDAD Y ENTORNO PROFESIONAL

Durante los cuatro meses formarás parte del entorno profesional de participantes que están desarrollando esta nueva línea de negocio. Podrás:

compartir avances;
conocer proyectos;
analizar situaciones reales;
intercambiar experiencias;
aprender de otros casos;
establecer relaciones profesionales dentro del sector.

Pero el nivel Premium añade una segunda capa de acompañamiento. Tu implementación no dependerá exclusivamente del entorno grupal. Dispondrás también de trabajo privado con Ignacio sobre tu empresa, tus decisiones, tus oportunidades y tus proyectos. La comunidad amplía el aprendizaje. El acompañamiento privado permite profundizar sobre tu situación particular.

ELEMENTOS EXCLUSIVOS DEL NIVEL

Además del contenido técnico, empresarial y del acompañamiento general, el programa Premium incluye una serie de elementos específicos destinados a reducir la incertidumbre y aumentar el nivel de apoyo durante la implementación. Diagnóstico Estratégico Privado El programa comienza con un análisis de tu empresa, tu estructura, tus clientes, capacidades, oportunidades y objetivos. A partir de este diagnóstico se construirá un Plan de Implementación 120D adaptado a tu situación. Hasta 8 sesiones privadas con Ignacio Solano Aproximadamente una sesión cada dos semanas durante los cuatro meses. Estas sesiones estarán orientadas a trabajar sobre situaciones reales de implementación. Acceso directo Dispondrás de acceso directo a Ignacio dentro de las franjas y condiciones establecidas para consultas relacionadas con la implementación. Project Review Cuando aparezca una oportunidad real podrás trabajar sobre ella antes de tomar decisiones importantes. La revisión podrá incluir:

viabilidad;
planteamiento técnico;
números;
presupuesto;
propuesta;
estrategia comercial;
objeciones;
cierre.

Antes de enviar una propuesta importante podrás contrastarla con más de 20 años de experiencia profesional. Closing Assist En determinadas operaciones especialmente relevantes podrá valorarse la participación directa de Ignacio en la estrategia de cierre. Dependiendo del proyecto, esto podrá incluir:

revisión de estrategia;
preparación del cierre;
análisis de objeciones;
orientación previa a una reunión.

En operaciones extraordinarias y bajo criterios específicos podrá valorarse un nivel adicional de participación. Este servicio estará sujeto a disponibilidad, características de la operación y condiciones establecidas por el programa.

INVERSIÓN

5.000 € Por los cuatro meses completos de implementación privada. Incluye:

Diagnóstico Estratégico Privado;
Plan de Implementación 120D personalizado;
Sistema Técnico Solano;
Solano Blackbook;
Sistema de Rentabilidad y Presupuestación;
Sistema Comercial de Proyectos Premium;
hasta 8 sesiones privadas con Ignacio Solano;
acceso directo dentro de las condiciones establecidas;
Project Review;
Red de Oportunidades Solano;
Respaldo Profesional;
Comunidad y Entorno Profesional;
Closing Assist bajo condiciones.

EL OBJETIVO FINAL

El objetivo del programa no es que dentro de cuatro meses puedas decir: “He hecho un curso de jardines verticales.” Es que puedas decir: “Mi empresa ahora sabe analizar, presupuestar, presentar, vender y ejecutar proyectos de jardines verticales profesionalmente y ha trabajado durante cuatro meses con acompañamiento directo sobre su implementación.” Y que cuando aparezca una oportunidad de 12.500 €, 20.000 €, 50.000 € o más dispongas de:

conocimiento técnico;
criterio económico;
herramientas;
procesos;
metodología comercial;
acompañamiento privado;
capacidad para revisar la oportunidad antes de tomar decisiones importantes.

No estás pagando 5.000 € por acceder a más contenidos. Estás incorporando durante 120 días una capa adicional de experiencia dentro de tu empresa. Una experiencia construida durante más de 20 años trabajando con jardines verticales y sistemas vegetales. El resultado que buscamos es que, cuando aparezca una oportunidad importante, no tengas que improvisar. Que puedas analizarla. Presupuestarla. Presentarla. Defenderla. Y decidir con criterio cómo ejecutarla. Con Ignacio y su equipo detrás durante el proceso.

UPGRADING BETWEEN TRAINING OPTIONS

All training options follow the same method and share the same core 60-hour online learning programme. If you start with one training option and decide to upgrade to a higher level, Paisajismo Urbano will apply part of the amount already paid as a discount towards your new programme.

From Self-Paced Online to Professional In-Person Training: €200 discount
From FUNDAE Funding-Eligible Online to Live Online: €200 discount
From FUNDAE Funding-Eligible Online to Professional In-Person Training: €300 discount
From Live Online to Professional In-Person Training: €400 discount

OVER 1,500 PROFESSIONALS HAVE ALREADY TAKEN THE NEXT STEP

Since 2008, more than 1,500 students from Spain, Mexico, Colombia, Argentina, Chile, Ecuador, Bolivia, Peru, Guatemala, Uruguay, Brazil and other countries have completed Paisajismo Urbano’s training programmes. Most have gone on to develop real-world projects after completing their training.

Frequently Asked Questions About Our Training Programmes

Is the vertical garden course eligible for FUNDAE funding?

Yes. The FUNDAE Funding-Eligible Tutor-Supported Online Course is specifically designed for companies and employees who want to access training through FUNDAE. Paisajismo Urbano handles the entire administrative process for claiming the training credit. Companies with 1 to 5 employees have a guaranteed minimum training credit of €420 — enough to cover the full cost of this training option, subject to eligibility and available credit.

How many training options does Paisajismo Urbano offer?

Paisajismo Urbano offers four training options: Self-Paced Online (€490), FUNDAE Funding-Eligible Tutor-Supported Online (€420), Live Online (€690) and Professional In-Person Training (€1,600). All options include access to the same 60-hour Evol online learning platform. The Live Online and In-Person options include an additional 30 hours of guided training.

Who delivers the training?

Ignacio Solano Cabello, professionally known as Ignacio Solano, founder of Paisajismo Urbano, creator of the Vertical Ecosystem® system and a specialist in biological interactions with over 18 years of experience in research and real-world projects.

Is any previous experience required?

No. The training is designed for people from all backgrounds, including architects, biologists, landscape designers, entrepreneurs and individuals with no prior technical experience who want to develop professional skills in vertical gardens.

What certification will I receive?

A professional certificate issued by Paisajismo Urbano, the company with the most extensive international track record in vertical gardens and vertical ecosystems. It includes a licence to use the patented system (patent P201030799).

Can I use Paisajismo Urbano's patented system professionally after completing the course?

Yes. All students receive a licence agreement allowing them to work professionally with Paisajismo Urbano’s patented system within a solid technical and legal framework.

Is there a discount if I have already completed one training option and want to upgrade to another?

Yes. Paisajismo Urbano offers upgrade discounts between training options. Part of the amount already paid will be credited towards the cost of a higher-level training programme.

Not sure which training option to choose?

Contact the Paisajismo Urbano team. We’ll help you find the training option that best suits your background, budget and professional goals.